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I'm a Creative Director/Art Director specializing in toy advertising.  I have spent my career working in all aspects of children's toys - for girls and boys.  

I helped Mattel launch Monster High, Teen Trends, Little Mommy, Princess Alexa, Pound Puppies, Pixel Chix and Mymeebas.  For Disney;  Disney Princess, Hannah Montana, High School Musical, Cars and Planes.  For Rainbow - Winx Club and for American Greetings - Holly Hobbie.  

I started my career at Ogilvy and while there worked on Barbie, Polly Pocket, and Disney Princess among others.

When the Mattel account moved to Y&R, I moved also at Mattel's request and continued to work on the girls business (launching Monster High) as well as Games and Hot Wheels.  

After two years, Mattel again asked us to relocate to a more productive situation and we found a home at Pereira & O'Dell.

Since 2016 I have worked as a freelance creative as well as a fine artist.

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Work:

Freelance - 9/2016 - Present - Creative Director, Sr Art Director, Fine Artist

Pereira & O'Dell - 2012-2016 -  Creative Director

Y&R - 2010-1012 - SVP, Group Creative Director

Ogilvy 1997-2010 - Sr Partner, Group Creative Director

1980-1997 Fine Artist, Freelance Art Director & Illustrator

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Education:

University of Hawaii

University of Southern California

Art Center College of Design

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